Branding and Identity
The Anita Borg Institute gets a fresh new name and identity system: AnitaB.org
The AnitaB.org rebrand (from Anita Borg Institute for Women in Computing) launched at their annual 18,000 person show, the 2017 Grace Hopper Celebration. As the impetus to refresh the brand was spurred in part by poor brand recognition, the look and feel of that year’s show related strongly back to the rebrand.
AnitaB.org hosts the annual Grace Hopper Celebration, as well as a number of other related events. We needed to design a large logo system that was flexible enough to fit all of the need of the brand and its community partners.